A SEARCH engine for sustainable fashion has launched in the UK thanks to a Southampton student.

After its success in the Netherlands and Germany, Project Cece, the online search engine for fair and sustainable fashion, is expanding to the United Kingdom.

To make it easy to find ethical clothing, Project Cece collects fair and sustainable fashion from over a hundred different webshops on one website.

Project Cece was founded by three students: sisters Marcella and Melissa Wijngaarden and Noor Veenhoven.

University of Southampton student Marcella said: "Ethical fashion is gaining popularity, but one of the hurdles consumers have in buying sustainable fashion, is that it is harder to find and thus requires more effort.

"Project Cece is an easy, sustainable alternative to big fast-fashion shopping platforms like ASOS.

"Instead of browsing multiple smaller webshops to find a sustainable alternative, it is now possible to browse all those products in one place."

The three girls launched the idea when they realised the large negative impact the fashion industry really has for people and the environment, they decided to make the switch to sustainable fashion.

But finding ethical clothing turned out to be not as easy as finding fast-fashion, for which you can use sites with large collections such as Zalando.

Marcella, who had just finished a minor in programming, was fed up with having to search for hours through different webshops just to find a simple sustainable top that fitted her style and budget.

She added: This should be easier, there should be a website that brings it all together, like a Zalando/Amazon of conscious clothing.

“If such a website does not exist I will build it myself.”

A year later Project Cece launched in the Netherlands. The founders had a simple goal: making it easy and fun to buy sustainable fashion.

Project Cece uses in-house developed web tools to automatically collect the products of all these sustainable webshops on one website, giving you a complete overview of all available ethical clothing. With insightful icons, to-the-point descriptions and filters, Project Cece helps consumers find clothing that fits their style, budget, and values.