TO celebrate the naming of Iona, its newest ship launching in May 2020, P&O Cruises has announced Ionafest, a new floating festival as part of a week-long Fjords cruise holiday.

From Saturday July 4, 2020, the UK’s greenest and most contemporary ship will host some of today’s biggest music artists; DJs; TV comedians and entertainers, as it sails to the Norwegian Fjords from Southampton.

The Ionafest line-up already includes Grammy award-winners Clean Bandit and legendary DJs including four-time MOBO winner Trevor Nelson, MBE; radio presenters Jo Whiley and Sara Cox, as well as Blur’s Alex James.

They will be joined by some of Strictly Come Dancing’s biggest stars, including comedian Chris Ramsey, who will be dancing in this weekend’s semi-finals and will perform his hilarious stand-up comedy set on Iona; judge Motsi Mabuse and professional dancers Amy Dowden and Ben Jones.

Already featuring one of the top music and ‘as seen on TV’ entertainment rosters of the year, the festival headliner and final full show line-up will be announced closer to the sailing date.

Performers will play across the ship’s seven venues whilst the main stage will allow guests to dance beneath the stars under the Iona’s impressive SkyDome glass roof.

Festivalgoers on deck will have the chance to see the beauty of the Norwegian coastline while enjoying cocktails and food from taste-of-the-Med Olive Grove to gastropub The Keel and Cow and pop up festival favourites.

P&O Cruises president, Paul Ludlow, said: “This really is an experience of a lifetime, a complete one-off.

“We’re also so excited for our guests to be a part of the naming celebrations and we have made sure that there’s something for everyone to enjoy."

The festival will kick-off with Iona’s naming celebration on the first evening in Southampton which will be a spectacular start to the rest of the cruise which will feature headline acts, world-class performances and enthralling events at every turn.

This unique, not to be missed experience can be booked now.

Ionafest 2020 tickets are available from 03453 555 111, or visit a travel agent.