A NEW partnership aimed at preventing unnecessary waste and supporting local communities has been launched.

Company Shop Southampton and food surplus app Too Good To Go have teamed up to establish a new initiative aimed at preventing even more surplus food from going to waste and helping families most in need.

The partnership will see Company Shop Group create ‘Magic Bags’ packed with good-to-eat items that have a best before date of that day.

Magic bags can be accessed by an user through the app, and they do not have to have Company Shop Group membership which is required to shop in store.

Users of the Too Good To Go app will then be able to search, select, and collect an available Magic Bag from Company Shop Southampton or any of the 14 Company Shop stores across England and Scotland.

Alongside helping to prevent even more food from unnecessarily going to waste, the money raised from the sale of the bags will then be donated to the Group’s award-winning social enterprise, Community Shop, helping to fund its store expansion programme which will enable it to support even more families and communities.

David Lennon, deputy managing director at Company Shop Group said: “At Company Shop Group, we are always looking for pioneering new ways to reduce waste and working in collaboration with other organisations across the sector is a brilliant way to achieve this.

“Following the success of the pilot programme, we are delighted to be rolling out our partnership with Too Good To Go across all of our stores, which is a first-of-its-kind initiative for the Group."

The national roll out of this partnership follows the successful pilot across Company Shop stores.

Paschalis Loucaides, UK Managing Director of Too Good To Go said: “I’m thrilled that we’re rolling out our partnership with Company Shop Group. Not only does wasting food not make sense, but it also accounts for 10 per cent of global greenhouse gas emissions."