A COMMUNITY radio station has created a music video to bolster Southampton's City of Culture campaign.

Awaaz FM, which is an Asian broadcasting channel, gathered local dancers, singers and rappers for the song.

It then produced Southampton - It's My City, which is already on its way to being a viral hit.

So far the video has been shared more than 100 times on social media and is available to view on YouTube.

A spokesperson for the station said: "This is a proud moment for Southampton and as Southampton born and bred, I have strong connections and sentiments for our City. Southampton has given me many opportunities and choices.

"The city is one where we can all be proud of whatever your background. I have always argued that Southampton needs to be crowned as Cultural Capital of the South and wrote the lyrics to this song back in 2005.

"Now we have a chance to prove this cultural experience and Southampton has a strong chance to win the City of Culture status. There are a lot of exciting times ahead."

Awaaz FM is Southampton’s biggest Asian and Ethnic Community Radio station, broadcasting on 99.8 FM, DAB and online.