HAMPSHIRE Alfa Romeo dealers Meridien Milano are celebrating their part in helping the evocative Alfa Romeo marque post the single biggest percentage increase in UK sales by any mainstream manufacturer, according to new figures from the Society of Motor Manufacturers and Traders.

Up by 40 per cent year-on-year, the Alfa Romeo brand has been boosted by stunning new products - including the award-winning Alfa Spider and Alfa Brera - along with a concentrated focus on its dealer network, customer satisfaction and residual values.

At the cornerstone of the Alfa Romeo experience is a handpicked prestige dealer network that has a focus on delivering a quality product and bespoke aftersales support.

Significantly, sales of the stylish Alfa 159 in the fleet sector more than doubled thanks to increased reliability, stronger residuals and lower running costs.

Managing director of Meridien Milano, Stuart Sharp, said: "Alfa Romeo is one of the most alluring car brands in the world and with an increased dealer focus on customer service, we're winning more buyers away from obvious manufacturers.

"We're proud to have contributed to Alfa's success during 2007 and look forward to an exciting future."

This month deliveries will start on 41 exclusive Alfa 8C Competizione supercars destined for the British roads.