CALLS have been made for a "significant investment" in a "struggling" Southampton street full of empty shops and graffiti.

Old Northam Road is an area of the city that seems to have been "left to rot".

Many of the buildings stand empty while a few independent businesses remain in the area that was once full of life.

Litter and graffiti are prominent features of the road as well as damaged shop fronts and doors.

On the corner of the road stands the former King Alfred pub - a building dating back to 1870.

But now, Labour councillor for the area, Cllr Sarah Bogle, has made calls for "significant investment and regeneration".

She told the Daily Echo: "It’s an area that has struggled for some time and many of the (privately owned) properties are in a very poor state.

"The area needs significant investment and regeneration. I hope that we can unlock the potential of the area as new schemes come forward nearby."

Leader of Southampton City Council Satvir Kaur said that rejuvenating Old Northam Road had been part of the Southampton UK City of Culture plans.

However, she said that the team remain committed to "helping it reach its potential as a hub for the creative industries". 

Cllr Kaur added: "The place has so much history, potential and opportunity.

"We will continue to work with partners to explore our ambitions for this unique road, building on existing amazing initiatives there like The Hidden Wardrobe, which is a great artist and gallery space, as well as the Big Pub and Little Pub.”

Plans have recently been lodged to demolish derelict gasworks and build 403 homes just meters down the road.

Developer Hawkstone Properties Ltd wants to demolish the two landmark structures in Britannia Road.

The plans propose 166 one-bed flats and 237 two-bed flats, with shared spaces such as a library, a gym, and a work/study space.

All of the flats would be for rental - and would not be available to buy.

A spokesperson for Hawkstone described the plans as a "landmark development at the gateway to the city centre".