A Dragons Den style competition has returned to Southampton and judges are looking to award £10,000 to the right entrepreneur.
The competition was organised by Solent University and will conclude with a live pitch to a panel of business leaders, including Theo Paphitis.
Following a shortlisting, six finalists put themselves in the spotlight and pitched to the panel.
The participants only had three minutes to pitch their ideas to the Dragons.
The owner of Lulu Event, Lucy Maynard, felt "nervous" about presenting her business idea to the judges. 
The 24-year-old told the Echo: "My body felt like jelly when I went up on the stage.
"I didn't think I would be able to stand up. But the minute I got into the flow of it, I felt more relaxed and better.
"I think the questions they asked were very fair, but it is a bit of a blur right now and I can't remember anything that happened in there.
Meanwhile, Everessence co-founder Alexandru Solca said: "We presented the technology that creates high-fidelity virtual people to be used in the in-store experience for people to try out clothes in real-time. 
He added: "I could feel the pressure and the tension in the room, but I thought it was quite nice.
"I think to win something you need to go to lengths like this. I wasn't scared; I took the stress as a challenge and felt great about it."
The competition took place at the Spark building on Wednesday, June 29 from 1pm until 4pm.
The successful candidate will be awarded up to £10,000 to develop or progress their business idea.
The competition was open to entrepreneurial students and alumni to pitch a scalable, innovative business idea which has an environmental, economic and social sustainability impact within the city of Southampton.
Another participant, Ben Warrington, pitched a software idea that helps schools with the well-being of their students. 
The 21-year-old said: "If I am being honest, the questions weren't what I expected. But I think I did well.
"It is the first time I have pitched my business model and it was a great experience. I feel more confident now."
Meanwhile, Theo Paphitis, who was making the final decision with the other judges, said: "The pitches went incredibly well today and I think all the participants are going to be incredibly nervous while waiting for the final decision. 
"They were all excellent, but there can only be one winner. It is a very difficult decision.
"Someone will today receive life-changing money for their business; that is ten thousand pounds in cash.
The panel also consisted of Lucy Findlay MBE, managing director of social enterprise Mark CIC and Lakbir Singh - head of group operations planet education. 
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