IT was an exciting day for Southampton bowling fans as they were treated to the grand opening of the new 26-lane Excel bowling alley in Bitterne Road, Bitterne.

MacDonald Hobley of BBC TV marked the official opening of the bowling alley on March 4, 1965, by bowling the traditional Golden Bowl that had been used 71 times prior in other ceremonies up and down the British Isles.

A lavish champagne buffet supper had been prepared for the expected guests, but unfortunately, the inclement weather on the south coast deterred many from making the journey.

Daily Echo: Debbie Law and TroyTaubut at Bitterne Bowl.Story from Tim Orme.

The guests were treated to an extra level of entertainment as the Royal Horse Guard arrived with their trumpets sounding off in magnificent fanfare. This was sure to have either entranced the attendees– or put them off their bowl completely.

In the week leading up to the official opening ceremony, 7,500 people had already tried out the bowl.

Daily Echo: ST ANNES SCHOOL PUPILS (L-R) LUCY HARE & LAURA MARS WAIT TO BOWL..... BARNADO'S FUNDRAISING AT BITTERNE BOWL.

The centre cost £250,000 and was built into the shopping centre of Bitterne Road, at the corner of Maytree Road. It used the cutting-edge of entertainment technology.