She's passionate about prints and has set up a small business stocking a range of vibrant baby clothes and accessories from her spare bedroom in Botley. 

Francesca Endean's fledgling firm Precious Cherubs is an online baby specialist with items guaranteed to turn heads. 

It can even count celebrities Joe Wicks, the fitness coach and social media star, cleaning influencer Mrs Hinch and presenter Kate Lawler among its customers. 

Daily Echo:

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Precious Cherubs has also received a recent business boost from retail expert and former Dragon's Den entrepreneur Theo Paphitis who made it a winner in his 'Small Business Sunday' weekly initiative.

On the back of his showcasing the business to his half a million plus Twitter and Instagram followers, Precious Cherubs has had a huge boost in followers and extra orders for its baby products. 

Precious Cherubs stocks a range of UK-based brands such as Claybear and Lottie & Lysh as well as the iconic Australian brand Bonds.

The business was established three and a half years ago when mum of two Francesca was gifted a Bonds Wondersuit from an Australian aunt.

She fell in love with it and wanted to put her Business Management degree and extensive retail experience to use by selling Bonds babywear direct in the UK.

Precious Cherubs has gone from strength to strength since then.

Daily Echo:

Francesca told the Daily Echo: "Since my eldest daughter was born, I have been gifted some beautiful items from friends across the globe.

"Some of these items are not widely available in the UK so I wanted to share these wonderful products.

"There is nothing more lovely than seeing a precious cherub in a vibrant, spectacular and stand-out outfit.

"My girls and I love wearing prints and all my favourite baby accessories were those with bold coloured patterns. That’s why celebrating both UK and worldwide prints is really important to me.

“We’re only a small business and I still run my business from my spare bedroom, so it is great to have support from Theo Paphitis because it’s been tough trying to raise our profile.

"Theo has recognised our hard work and helped spread the word about who we are and what we do."