Flapjackery, the renowned confectionery brand celebrated for its gluten-free flapjacks and an assortment of sweet treats, is opening its tenth shop in Lymington today. 

Located on High Street, the new store will open at 11am offering its delicious range of confectionery, including signature flapjack chunks, chocolate clusters, fudge, chocolate bars, honeycomb, chocolate beans, and Turkish delight. There will be free samples for all who attend the opening day.

This opening marks a significant milestone for the Devon-based brand, producing every single flapjack at its premises in Tavistock. The business had humble beginnings when founders Sally Jenkin and Carol Myott started baking cakes for their local farmers’ market in 2015.

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Realising the popularity of flapjacks, especially with elevated toppings and fillings like Cherry Bakewell, Peanut Butter, Raspberry Jam, and Summer Fruits Crumble, they sold out at every event, giving rise to Flapjackery.

The past year has been pivotal for the business. Facing the challenges of the pandemic with just one shop in Tavistock and no events to attend, they invested heavily online. The decision to expand with physical stores proved successful, and in the last two years, they’ve opened nine shops in St Ives, Minehead, Wells, Plymouth, Bath, Fowey, Fordmore Farm Shop near Cullompton, Sidmouth, and a temporary pop-up in Dartmouth.

Carol, who leads the business with her brother Hugh, said, “It’s been an incredible journey, growing the business. We’ve chosen towns popular with tourists for our shops, and Lymington is a wonderful thriving place with a busy high street. We look forward to making many new friends in this fantastic town.”

As part of their commitment to giving back to the community, Flapjackery Lymington has chosen as its nominated charity the New Forest Food Bank, which provides food and basics for people in need across the New Forest. For every customer who opts not to use a paper bag or box for their flapjacks, the company will donate 20p to the charity. Additionally, a portion of the proceeds from their special charity flapjacks will also go to the food bank.