A new Asda convenience store is set to open its doors in Fareham during the middle of this month.

The supermarket chain has confirmed a new branch of its Asda Express store will open in the town as part of an expansion across the country. 

It comes after a multi-million-pound investment into acquiring stores from Co-op and the EG Group.

The new branch in Fareham will be located at 86 Gosport Road and is set to open on Tuesday, February 13.

This is part of 110 Asda Express stores that will open across the UK during this month.

Asda looking to bring 'great value' to its Express stores

In a statement, Asda said: "Asda Express stores stock up to 3,000 branded and own-label products to suit a broad range of customer needs including ‘top up’ shops for essential items such as milk and bread, grabbing lunch on the go or cooking dinner from scratch.

"The new sites will ensure that Asda brings its great value in fuel, where it is already the price leader among the supermarkets, to many more communities across the UK.

"Additionally, customers shopping for groceries at Asda Express can expect to save an average of 8% compared to the former Co-op stores and 15% in comparison to the former EG Group convenience sites." 

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Andy Perry, Asda’s vice president of convenience, said: “Asda’s significant investment in building a nationwide chain of convenience stores is a key component of our long-term strategy to become the number two player in UK grocery.

"February is a transformational month for programme with a record number of store openings and conversion of all former Co-op sites to Asda Express sites.

"The teams have worked at pace to reach this point and we look forward to bringing Asda’s quality and low prices to many more communities across the UK.”