Three top brands are set to debut in Hampshire's Gunwharf Quays.

American outdoor heavyweight Columbia, sportswear giant New Balance, and French luxury swimwear brand Vilebrequin are the new entries, spicing up the shopping experience for the region's residents and visitors.

Tentatively opening its doors on June 27, Columbia settles in a 2,180 square foot store near The White Company and UGG, while New Balance will later claim a 2,696 square foot spot between Lacoste and Loake.

READ MORE: Tap & Tandoor and Slim Chickens to open at Gunwharf Quays

In contrast, Vilebrequin's pop-up shop is sandwiched between Crew Clothing Co and Michael Kors.

Columbia, renowned for over eighty years for its innovative, climate-friendly outdoor gear and urban lifestyle products, will stock men's and women's apparel, footwear, and accessories, with the inclusion of limited edition items.

This establishment will be the brand's singular presence in Hampshire.

Founded in 1906, New Balance seeks to drive positive community change through sport and craftsmanship.

Providing a comprehensive range of shoes, clothing, and accessories, with exclusive outlet store products, the brand will offer a professional fitting service for the ideal performance shoe.

Vilebrequin, instituted in 1971, showcases exclusive prints on men and women's ready-to-wear fashion and luxury swimwear.

With more than 80 per cent of its collection composed of eco-friendly fabrics, the brand reinforces its commitment to sustainable fashion.

Vilebrequin's pop-up store, its second outlet branch, will be open until September 2024, keeping available the brand's collection of swimwear and apparel.

Yvonne Clay, centre director at Gunwharf Quays, said: "We’re thrilled to announce Columbia, New Balance and Vilebrequin have chosen Gunwharf Quays as their first Hampshire locations.

"With an array of products for both everyday-wear and specialist outdoor activities, there is something for everyone at Columbia. Vilebrequin’s luxury swimwear is the perfect addition to our waterfront location for the summer months.

"New Balance is a brand that our guests have told us they were keen to shop at Gunwharf Quays for some time, and we’re excited to be finally welcoming them to our retail line-up. We will be announcing more details on their store opening in due course."