Families in Southampton are losing more than £200 each year due to uneaten food, a survey has found.
Parents in the city estimated they waste an average of £240 annually.
The survey, carried out by Censuswide, involved more than 2,000 UK parents of children aged four to 12.
It found that 60 per cent said their children refuse to eat a meal they are served at least once a week.
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Parents in Glasgow, Liverpool, and Nottingham waste the most, with families estimating they bin £369, £316, and £315 respectively.
At the lower end, Bristol families said they typically waste £198 per year.
Laurence Hinton, head of marketing at Bernard Matthews, highlighted the importance of engaging children positively with food.
He said: “Parents agree that playing with your food can take some of the pressure out of mealtimes, encouraging children to engage positively with food and ultimately making family meals more enjoyable and less wasteful.”
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