SOUTHAMPTON based public relations agency Harrison Cowley has been chosen by luxury car maker Jaguar to boost its profile.

Working closely with Jaguar staff, Harrison Cowley, based in Carlton Crescent, is tasked with raising awareness of the prestige marque's network of 103 UK dealerships.

The value of the deal has been kept under wraps but is believed to be a six-figure sum.

Paula Quigley, boss of Harrison Cowley Southern, said: "Jaguar is a fantastic win for us on a number of levels.

"Not only does it highlight the advantages of our regional network offer but it also strengthens our growing portfolio of automotive accounts."