AS FAMILIES across Hampshire shop until they drop for presents, a Southampton organisation is working its magic to ensure that needy children don't go without this Christmas.

Southampton Voluntary Services yesterday launched a toy appeal to collect thousands of toys from companies, individuals, statutory bodies and the voluntary sector for less fortunate children.

Mayor Councillor Parvin Damani hosted the launch at the mayor's parlour in the Civic Centre, along with characters from the cast of Miss Saigon, which is currently showing at The Mayflower.

The 25-year-old appeal ensures that parents who cannot afford to buy presents are given a wrapped toy to give their child on Christmas Day.

Roy Stubbs, chairman of Southampton Voluntary Services, said: "Last year we provided more than 6,000 presents which means there are more than 6,000 parents who can't afford to buy their child a gift.

"Major local banks, schools and companies take part in fundraising, then buy the presents, wrap them and finally give them to us for distribution. Everyone has heard of Children in Need on the TV. Well this is our version for Southampton and we are glad to do it each year."

Gregg School, in Townhill Park House, Southampton, which has contributed to the Southampton Toy Appeal, sang carols at the launch to enhance the festive mood. Head teacher Roger Hart said: "The children have done sponsored swims and runs as well as cake sales to raise funds to buy the toys. It's a worthy cause and one that the school always responds to because it is aimed at children."

To get involved with next year's appeal contact Zoe Truong on 023 8022 8291.