FASHION icon Cindy Crawford has launched the latest Omega international advertising campaign in London - with help from Hampshire marketing and communications agency LeepeckGreenfield.

The Southampton-based agency played an integral role in the launch of Choices from Swiss watchmaker Omega, which has its UK headquarters in Eastleigh.

The campaign, launched at London Fashion Week, sees Cindy, together with other Omega ambassadors Pierce Brosnan and Anna Kournikova in a variety of settings designed to reflect their own lifestyles.

LeepeckGreenfield was involved in masterminding the branding for the global press conference and campaign unveiling together with a celebrity launch party at the Haunch of Venison Art Gallery in the West End.

Omega is the official sponsor of the James Bond movies.