CEDAR and the Hampshire Football Association have joined forces in a new sponsorship agreement that will see Cedar working closely with the Football Association for the next 12 months, starting with the Hampshire Senior Cup Final, which is to be held at the Friends Provident St Mary's Stadium on May 9.

The new partnership will see Cedar design and produce a number of items for the Hampshire FA over the year, starting with the Cup Final programme and any associated marketing literature for the event.

Laurence Jones, chief executive of the Hampshire FA said: "With Cedar's reputation and impressive track record within the footballing world, they were an obvious choice for sponsorship.''

Roy Matthews, Cedar's managing director, said: "We hope our support and contributions will help the FA further develop and grow."