A BETTER deal for hundreds of thousands of football match-goers is the object of a new Premiership charter.

All 20 top-flight clubs have agreed to adopt minimum standards over issues including ticket pricing and merchandise.

It means clubs will no longer be able to change their kits for new designs every season.

The Premiership wants clubs to strive to widen access to games and its formula includes:

Using cross-subsidy to reduce the price of some match tickets ie: charging more for corporate tickets and cutting the basic entry level.

Ensuring non-season ticket holders have a chance to see games. A minimum of 5 per cent of tickets will be set aside for so-called 'walk-ups.'

Guaranteeing concessions for both the old and young, and setting aside parts of the ground just for families.

One person dedicated to look after the interests of disabled supporters.

Payment in instalments for season tickets.

The charter deals with seven further categories, including away support. There will be no more over-charging for away fans - everyone will pay the same.

Staff conduct, including anti-discrimination policies are also covered.

On the replica strips issue, they will have a minimum lifespan of two seasons, be clearly marked as to when they will be be changed, and free from price fixing. Clubs will also have to have a clear policy on refunds.

Clubs will also have to widen their consultations with fans and clearly set out their position on major policy issues.

The most significant aspects of the charter have already been written into the Premiership's rulebook.

Complaints about breaches of the charter will have to be reported on a three-monthly basis, and a league table of compliance could be published annually.

The charter reflects many of the recommendations from the last Football Task Force report, which examined commercial issues within the game.

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