As with many significant innovations, we know that e-scooters can divide opinions.

However, there is one thing we can all agree on: safety when moving around Southampton is paramount. Over the next few weeks, you will see our new ad campaign around town, urging all Voi riders to ride safe, park smart and wear a helmet.

We know that the vast majority of our riders follow the rules, including our smart parking guidelines - but we want to make sure that everyone does.

Helmets are critically important to keeping riders safe when they’re on an e-scooter or a bike.

We are urging riders to protect themselves by wearing a helmet including incentivising them through our ‘Helmet Selfie’ feature, which allows them to collect credit if they can show a helmet is being used.

Micro-mobility is a route to a sustainable future: it can improve urban living by reducing congestion and pollution, and in doing so help address the climate crisis. We can only achieve this if we work together - safely, responsibly and respectfully.

Jack Samler,

Voi UK General Manager