Birmingham owner David Sullivan has criticised the Football League for selling the television rights to live matches to Sky "too cheaply".

Sullivan insists the £60,000 Blues received from Sky to show last weekend's game with Stoke, which kicked off at 11.30am on Sunday, did not even cover their costs for police and stewards.

Only 15,854 fans turned up, City's lowest gate of the season and, with the next home weekend game against Cardiff also on a Sunday - March 4 - the club are to adopt a cut-price ticket policy with season-ticket holders.

Sullivan said: "I will publicly state that I believe the Football League sold out their television rights far too cheaply.

"They should never have sold out to Sky for the money they did.

"The compensation that Championship clubs get - £60,000 - for switching the games doesn't even cover the reduction in your gate.

"We, at Birmingham, don't want any Championship games on Sky.

"In the Premiership, it's big money. Then you have got the leeway to do cheaper deals for fans.

"The problem in the Championship is that £60,000 is a relatively small sum of money.

"Our police bill for the Sunday game was £23,000.

"That £60,000 did not cover the overall cost of the police, the turnstile operators, the stewards".

Birmingham are now going to let all children in for £1 against Cardiff.

Saints have only appeared live on Sky once this season - at Derby back on the opening day in August.

But they have two live dates next month - at Preston on Monday, March 5 and at home to Colchester 11 days later.

Saints are letting all juniors in for £1 against Barnsley tomorrow - the first time they have adopted the scheme this season.

As of yesterday afternoon, they had sold around 1,600 such tickets.

Against Norwich before Christmas, all juniors who were members of FA-affiliated clubs got in for £2.

That scheme is being repeated against Ipswich tomorrow week.