SAINTS have revealed their new men's home kit for the 2026/27 season, with supporters able to buy their replicas in the club shop and online now.
The club confirmed that P&O Cruises are now front-of-shirt sponsors for the men's and women's teams, with a bespoke women's kit revealed later.
The new men's kit, launched under the 'Southampton Made' campaign, is inspired by the city that has shaped generations of Saints supporters.
The home kit reflects that identity with the famous red-and-white stripes, said to take cues from the shipping containers that line the city’s docks.
The kit is complete with black shorts and black socks featuring red-and-white trim, the letters SFC on the front, and the manufacturer's logo - Puma.
Greg Baker, chief revenue officer of Saints, said: “Southampton is more than where we play football – it’s who we are.
"This season’s home kit is inspired by the city that has shaped our club for generations and celebrates the shared sense of belonging that connects everyone who supports Southampton Football Club.
"Wherever our supporters wear this shirt, they carry a piece of Southampton with them.”
Fans can purchase the new men's home kit immediately in men’s, women’s and juniors retail sizing, with the women's revealed later this summer.
Adult home shirts are priced at £65, with £25 shorts and £12 socks, with juniors at £50, with £20 shorts and £12 socks, while infant kits are £40.
Carnival UK & P&O Cruises president Paul Ludlow added: "We are incredibly proud to continue our partnership with Southampton Football Club and, for the first time, to be front-of-shirt partner for both the men’s and women’s teams.
"As two organisations that call Southampton home, we share a deep pride in representing this city and the communities that make it so special.
"We are delighted to see our partnership continue to grow and look forward to supporting both teams throughout the 2026/27 season as they wear the new kit with pride."
‘Southampton Made’ was conceptualised and produced by TURF, the creative design studio at St Mary’s, with photography from club snapper Matt Watson.
In their launch statement, the club added: "We are also grateful to Solent Stevedores for allowing us to shoot at the Port of Southampton."
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