Cardiff City are considering a proposal to change the colour of their kit to red.
It is one of a number of options being considered by the club's board as part of a rebranding exercise to boost their chances of attracting greater revenues.
Cardiff - whose nickname is the Bluebirds - lost their npower Championship play-off semi-final tie against West Ham to leave them facing another season in England's second tier.
The club have been keen to stress that any changes "will recognise the legitimate interests of the fans" and that there will be further consultation with them following a board meeting to discuss a series of proposals next week.
