AS director of Tate Media one of my key aims is to make art more accessible to people all over the country via new media. That's why I'm urging youto log on to Tate Online to view the new BT Tate Player at www.tate.org.uk, supported technically, financially and creatively by long term partner BT.

The audio visual player will enable people worldwide to access unique archive footage from the 1960s to the present day. The material ranges from rarely-seen archive film of Barbara Hepworth, Christo and Joseph Beuys to recent discussions with artists including Howard Hodgkin, Gilbert &andGeorge and Rachel Whiteread.

Visitors to www.tate.org.uk will now be able to uncover exceptional footage giving remarkable insights to major artists and cultural figures. People can watch an intimate black and white home movie of Barbara Hepworth, Ben Nicholson and their triplets, a rare silent video of a Joseph Beuys performance in Basel and a lecture by Christo at Tate Gallery introduced by Sir Nicholas Serota.

Over 11 million people now visit Tate Online each year. The BT Tate Player is the latest initiative to help digitise the Tate Archive to give wider access to the remarkable body of material it contains.

Art should be for everybody, and I'm sure many of your readers feel the same way as I do. I'd urge them to log on to www.tate.org.uk and take a look for themselves.

WILL GOMPERTZ, director, Tate Media.