HAMPSHIRE Cricket has signed a new three-year sponsorship deal with Chandler's Ford based Utilita, one of Britain’s fastest growing energy suppliers, ahead of the 2018 white-ball campaign.

The deal will see Utilita’s logo placed on the back of the side’s Royal London One-Day Cup and Vitality Blast playing shirts, as well as branding and advertising in a number of locations across the Ageas Bowl.

Utilita Director of Marketing and Communications, Jem Maidment said: ““It’s an exciting move for Utilita and – with players such as South Africa Test great Hashim Amla having our logo emblazoned across the back of their shirts – I’m sure it will boost our brand awareness and recognition.”

"It is fantastic to be supporting a local stadium that not only hosts county and international cricket but is also a top-class music venue. For the company to be powering the Ageas is something we all should feel proud about.”

Hampshire took to the field in their new 50-over playing wear for the first-time on Saturday, and James Vince’s side beat Sussex at Hove in the competition opener.

Hampshire will then begin their quest to reach an eighth T20 Finals Day in nine years in just over a months' time, showcasing the new Vitality Blast shirts on Friday 6th July against Glamorgan at the Ageas Bowl.