They have been going from strength to strength supporting Asian businesses in Southampton.

And now the Hampshire Asian Network (HAN) is launching a major drive to boost trade with businesses in India.

The Recipe for Success in India event will be a chance for Hampshire businesses and the Asian community to find out more about exporting and importing produce to and from India.

HAN has been a part of the Hampshire Chamber of Commerce for five years and aims to provide opportunities and support for Asian businesses, as well as highlight to British companies how they can become more involved with the Asian business community.

Speakers at the event will include members of the Hampshire Chamber of Commerce, including Mark Baulch who specialises in networking with global businesses, and staff from accounting organisation BDO who have built up a large clientele with Indian companies. Southampton-based chairman of HAN Jonjar Singh said Hampshire businesses could be missing out on a lucrative Indian market.

He added that shoppers in Indian countries find the Made in Britain label very appealing and businesses in Southampton would benefit from exporting their produce to sell abroad or importing cheaper materials for more profit in the UK.

Mr Singh said: “There will be a great buzz in the community with India coming to play cricket against England in July and this is a great chance for us to showcase the opportunities of trading with Indian businesses.

“This event is for anyone who wants to find out more about working with Asian business or using factories abroad.

“This is the perfect chance for us to help business owners make new contacts and explain the benefits of exporting and importing produce within India because it’s such a big market.”

Recipe for Success in India will be on Friday, July 25, at the Ageas Bowl. To find out more or book tickets contact Lisa Hall on 01329 242420 or email: lisa.hall@hampshirechamber.