TV star and music producer David Gest has died, it has been announced.
The stage producer is known for his appearance in I'm a Celebrity and was found dead in a hotel room this morning.
He had heard she was being forced to sell her treasured possessions and wanted to help.
Along for the ride was his best friend Matt Willis, the former Busted star who won the reality TV show in 2006.
Gest said: “It was a historic event and she is the last survivor of something everybody knows about.
"Young kids, senior citizens, everybody knows about the Titanic and what happened.
“Living in the UK, I thought as an honorary Englishman I could do something good."
Friend Imad Handi said: "It is with great sadness that I can confirm that David Gest has died today.
"David was truly larger than life. He was not just a huge talent and a dear friend but a showbiz icon.
"I know he will be missed by millions of fans around the world, and particularly in Britain, who came to love his charm and blistering one-liners.
"If I may steal the words of one eminent critic, David was a natural star and a genuine celebrity. I will miss him desperately."
A Metropolitan Police statement said: “Police were called at 10:17hrs on Tuesday 12 April to the Four Seasons hotel, in Westferry Circus, E14, to reports of an unexplained death of a man in his 60s.
"London Ambulance Service were called to the scene. Life was pronounced extinct at the hotel.
"A post-mortem will be held in due course. Next of kin are in the process of being informed."
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