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Poundland joins the discount revolution in Eastleigh


FIRST there was 99p Stores, then the 89p Extra Stores . . . now a Poundland is coming to the same Hampshire town.

The news has sparked rumours a fierce store war may be on the cards between the three discount shops.

The new Poundland will be on the dormant Woolworths site in Eastleigh and create 21 jobs.

All three low cost retailers have been competing to snap up stores and staff all over the country from the formerly dominant high street name.

For more than five years 99p Stores reigned supreme in the Swan Centre but last month new rival 89p Extra Stores opened its doors just yards away in High Street.

However, from next month both retailers will have to fight it out with the discount giant opening up by Market Street.

Poundland’s trading director, David Coxon, says: “We’re absolutely thrilled to be opening a store in Eastleigh, creating jobs and great shopping opportunities.

“I’m sure the savvy shoppers in the area will be delighted by the amazing value that Poundland offers.”

However, Hussein Lalani, 99p Stores’ commercial director, said he would not be giving up his customers without a fight.

He said: “I would say we have more branded products than them.

“We have a saying when we compare ourselves with Poundland, twice the range, a penny change.

“We have more products, more branded products and we are a little bit cheaper.

“Discount stores have been doing very well since the credit crunch and we have loyal customers in Eastleigh, they might have a look around Poundland but I am confident they will come back.”

He went on to say while he would not change his prices he would put together special offers to make sure he gave better value than his two rivals.

The owner of the family-run 89p Extra Stores, Anoushka Annauth, said her cheaper shop would hang on to customers because they have the best customer service.

She said: “We always go the extra mile for our customers, if they want something that we don’t have we leave no stone unturned to get it for them next time.”

Comments(19)

bigfella says...
10:15am Mon 25 Jan 10

As if Eastleigh wasn't tacky enough!

Jack Hobbs would turn in his grave....

My View from the Hill says...
10:22am Mon 25 Jan 10

More migrant workers, selling near worthless tat, oh what a joy to behold.

I think I will hold back on my enthusiasm.

Mr E says...
10:25am Mon 25 Jan 10

Eastleigh has reached the point where even the charity shops are shutting down to be replaced by Pawnbrokers Betting shops and Pound shops

I think I will shop elsewhere

News Fanatic says...
10:54am Mon 25 Jan 10

Poundland is an excellent shop.

These discount shops are going back to the value that Woolworths used to offer when they first opened about 100 years ago.

Sneakyninja says...
11:12am Mon 25 Jan 10

Great news that jobs will be created but... when are we going to get some qaulity shops in?? We're already overrun with charity shops, hairdressers, pawn brokers, betting shops, estate agents, discount shops, mobile fone shops, travel agents and a rather rubbish nightclub. C'mon EBC, sort it out.

Frank28 says...
11:13am Mon 25 Jan 10

I really hope that jobs will be offered to local people, rather than the cheapest foreign labour.

stickymcglue says...
11:44am Mon 25 Jan 10

Frank28 wrote:
I really hope that jobs will be offered to local people, rather than the cheapest foreign labour.
you can go and live and/or work anywhere in the EU so EU citizens are perfectly entitled to work here... this "local jobs for local people" is a red herring , if a polish family move to Eastleigh and work there , they ARE local people !! as for the article itself , Eastleigh is a dump.... with a decent cinema its only redeaming feature.

Vix1 says...
11:57am Mon 25 Jan 10

Great, I love poundland. Better than 99p stores!

My View from the Hill says...
12:04pm Mon 25 Jan 10

stickymcglue wrote:
Frank28 wrote:
I really hope that jobs will be offered to local people, rather than the cheapest foreign labour.
you can go and live and/or work anywhere in the EU so EU citizens are perfectly entitled to work here... this "local jobs for local people" is a red herring , if a polish family move to Eastleigh and work there , they ARE local people !! as for the article itself , Eastleigh is a dump.... with a decent cinema its only redeaming feature.
This will make it even more of a dump.

Derek of Dibden Purlieu says...
12:47pm Mon 25 Jan 10

I see my post pointing out that the unforgivable mistake of spelling Eastleigh with an extra 'S' has been deleted. Does Easstleigh look right to anyone who isn't dyslexic?

Condor Man says...
12:51pm Mon 25 Jan 10

Poundland are next door to 99p Stores in Reading. 99p Stores took over from Woolies in Shirley and Bitterne. We may scoff but some people's budgets don't stretch that far so I'm sure all three shops will survive in Eastleigh.

wilson castaway says...
1:03pm Mon 25 Jan 10

What ever happened to the 50p shops?? ;)

E-M27 says...
1:16pm Mon 25 Jan 10

wilson castaway wrote:
What ever happened to the 50p shops?? ;)
They've moved to portsmouth, it's all they can afford

saint1984 says...
1:24pm Mon 25 Jan 10

E-M27 wrote:
wilson castaway wrote: What ever happened to the 50p shops?? ;)
They've moved to portsmouth, it's all they can afford
HAHA! Love it!

OSPREYSAINT says...
1:53pm Mon 25 Jan 10

Wouldn't mind a Wilkinsons too, and there is no dedicated Music outlet in the Town.

zoom-in says...
2:08pm Mon 25 Jan 10

Surely there must be a limit to the number of tat stores one town can sustain? Will this be a net gain of 21 jobs after taking into consideration the jobs lost elsewhere because of Poundlands opening? This is a mirror image of what has happened in Shirley - the real heart the shopping area has been ripped out - which is being killed off and run down! If it carries on like this we will just end up with boring West Quay!

Irate Wintonian says...
9:23pm Mon 25 Jan 10

News Fanatic wrote:
Poundland is an excellent shop. These discount shops are going back to the value that Woolworths used to offer when they first opened about 100 years ago.
Most of Woolies merchandise carried the BSI kite mark assuring certain standards of quality were met, whereas a majority of the tat that is sold in these discount stores is junk that is barely fit for purpose.
OK if you only want a mop & bucket for example, but I wouldn't trust the toys or kitchen utensils etc.

Condor Man says...
8:27am Tue 26 Jan 10

Irate Wintonian wrote:
News Fanatic wrote: Poundland is an excellent shop. These discount shops are going back to the value that Woolworths used to offer when they first opened about 100 years ago.
Most of Woolies merchandise carried the BSI kite mark assuring certain standards of quality were met, whereas a majority of the tat that is sold in these discount stores is junk that is barely fit for purpose. OK if you only want a mop & bucket for example, but I wouldn't trust the toys or kitchen utensils etc.
anything sold in the EU has to carry the 'CE' mark to prove it's worthy of sale.

fiyero says...
7:10pm Sat 13 Feb 10

OSPREYSAINT wrote:
Wouldn't mind a Wilkinsons too, and there is no dedicated Music outlet in the Town.
Music shops are dying out. I doubt we'll get one now. Just look at HMV in Southampton, almost all DVDs now.


Big guns line up for the store war Big guns line up for the store war

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