MAJOR Hampshire employer the Norwich Union insurance group Aviva hailed early signs of a recovery in the UK market for its products as it posted an 11 per cent rise in total life and pensions new business to £10.8 billion.

The group said Norwich Union was benefiting from a gradual improvement in investor confidence, with total sales for the nine months to September 30 of £5.5 billion, up 11 per cent on the same nine months last year.

Norwich Union, which employs about 1,700 people in Southampton and Eastleigh, continues to consolidate its market-leading position with a 12.1 per cent share of the UK market.

The group said longer-term fundamentals in the UK remained strong and Norwich Union was "very well placed to take a very significant position".