A PIONEERING new campaign has been launched to deter Hampshire youngsters from shoplifting.

Leaflets have been produced as part of a new crime prevention initiative aimed at warning children how easy it can be to end up with a criminal record.

Hampshire police have teamed up with Fareham-based Southern Co-operatives Ltd to produce the "Shoplifting is Theft" leaflets, which will be distributed to every Co-op store in the south.

Mike Hampton, Gosport's crime reduction officer, who designed the leaflet, said: "It is the first time we have tackled shop theft in this way, and was borne out of a concern that shoplifting is seen by some young people as acceptable behaviour with little or no knowledge or concern for the possible serious consequences of their actions.

"The message is aimed directly at teenagers, and was designed in consultation with, and the co-operation of, both teachers and pupils.

"This leaflet sends out a strong message to young people that shoplifting is a criminal offence, and offenders will end up with a police record which could also affect their future career and employability prospects."

Research has shown retail crime costs about £2.4 billion every year.

Police say the problem is on the increase, with about 20 per cent of offences committed by youngsters aged under 18.

Gareth Lewis, Southern Co-operatives' loss prevention manager, said: "This project is yet another partnership between the police, local authorities and the Co-op towards solving community problems.

"Crime by young people is of concern to everyone. What this project seeks to do is stop the criminalisation of young people. We hope this leaflet will bring home the message that shoplifting is a crime that can have serious consequences."