TRADING Standards have received an alarming amount of calls about the New Forest Lapland attraction.

Ivan Hancock, principal Trading Standards officer for Dorset County Council, said: "I'm staggered at the number of complaints we have had in a short space of time.

We've already had over 50 this morning. That's quite alarming.

"We are looking at what enforcement action is appropriate. It does appear as though some misdescriptions have been applied."

He added that the department did not have the power to shut down the attraction.

"Anyone with tickets for the event needs to be prepared to be disappointed. If I was in their shoes, I would look very carefully at anything that appears in the media and try to get their money back in advance."

Disappointed customers should contact Consumer Direct on 08454 040506 for further advice.