SOUTHAMPTON parents are not concerned about the risks related to low levels of vitamin D for their children, research has found.

The study by Vitamin D Mission has shown seven out of ten Southampton parents care little about the lack of the vitamin in their children.

It also shows the majority of parents in the city are unaware a lack of Vitamin D is linked to conditions including multiple sclerosis, obesity and rickets.

Vitamin D is absorbed through sunlight and diet and helps development of children’s bones and teeth.

Dr Benjamin Jacobs, Mission clinical consultant and paediatrician, said: “Many parents are still not getting the message about this vitamin and its importance for child health so children are missing out on the vitamin D they need for healthy growth and development.”